Tech Pack vs Reference Image for Custom Bags

Written for designers, first-time founders, and indie brands across Europe

The difference

A reference image answers what the bag should feel like. A bag tech pack answers how it should be made. Pictures create alignment; specs create repeatability.

What reference images cannot show

Photos and AI renderings rarely show exact dimensions, side depth, bottom structure, lining, pocket volume, zipper path, reinforcement, or load-bearing details. A factory cannot reliably build from pictures alone.

What a bag tech pack includes

A production-ready bag tech pack includes flat drawings, measurement tables, bill of materials, construction notes, branding placement, packaging, colorways, and quality requirements.

Can you start without one?

Yes, if you have a structured brief. A first-sample spec can be developed from references, rough dimensions, intended use, material direction, quantity, and budget. A production-ready tech pack usually comes after sample learning.

ProtoBag Studio is the Munich-based liaison and project coordination point for China-side custom bag sampling and OEM production. Send your project brief here, read our services, or browse more bag manufacturing guides.

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